"When you do the common things in life in an uncommon way, you will command the attention of the world."George Washington Carver
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Building a Relationship---the key to raising venture capital
A venture capitalist reveals what you need to knowBy Mike SageFounder of Capital Now and author of Capital Now CompleteFree Trial copy available at http://www.venturecapitalguru.comThe mere sound of the words "venture capital" can elicit a whole range of ...
How Did You Get Here?
When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time. You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this service). ...
The Monkey Trap and Communication Problems
Have you heard the story of the monkey trap? It's said to be true, and goes like this: In tropical countries, hunters used to capture monkeys with a simple but effective trap. They placed a banana or something sweet inside a basket, and anchored the ...
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Starting a new online business, developing a new product,
launching a new marketing campaign, buying advertising
can all depend on how well you are able to research your
market.
All business is based on demand.
The formula and 40 techniques for finding demand we list
in "The Ultimate Information Entrepreneur's Success Package"
at http://www.infoproductcreator.com show that there are
many ways to discover and test demand.
One of the leading ways is to look at magazines, journals,
and media sources within a given market or on a specific
target.
Specifically, what you want to see is evidence that:
1. There are multiple magazine titles focused on your
market and/or proposed business idea. If there are no
magazines targeting your market, that is a surefire warning
sign that you may not have your market segmentation or
problem statement correct.
2. You want to see evidence that the magazines targeting
your area of interest are healthy. How often do they publish,
what do they sell for, how many pages are in the latest
issues, how are they supported (what is the subscription
price and how much is it to advertise), what is their
circulation, how long have they been publishing, has their
format and topic been consistent over time?
3. You would like to see an active advertising section that
shows evidence of other business owners within your market
spending money on advertising, consistently. The presence
of recurring advertising is one sign
of a healthy market. Look
at what they are selling for signs of what products are
in demand.
Personally, I make it a habit to visit a large bookstore at
least once a week to take note of new magazines, new issues,
article patterns and advertising patterns in magazines within
my markets.
Another approach is to research these magazines online. Here
are a few resources that can help you perform this research online:
1. Publist - free media guide search, they require your
contact info first. Good for researching titles, publishers
frequency, etc...
http://www.publist.com
2. Magazines.com is a great (and massive) source for finding
out rankings of magazines within given subject areas.
http://www.magazines.com
3. MediaFinder is a super online resource, but requires
a fairly steep fee - $49/month, which may definitely be
worth it for 30 days when you are researching new markets.
http://www.mediafinder.com
Finally, don't discount making it a habit to wander through
your favorite large bookstore once a week to take note of
magazine titles, health of the magazine (#pages, price of
advertising and subscription, how long published, #subscribers, etc...)
About the Author
Turn Your Knowledge Into High Profit, Hot Selling Infoproducts
(Reports, Ebooks, Books, Seminars, Courses, etc...) Discover the
Formula For Creating Your Own Infoproducts In This Free 7-part
Formula Available Here: http://www.infoproductcreator.com/ebook/
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 ECM Publishers president Jeff Athmann resigns, accepts new position ... - Princeton Union Eagle
Julian Andersen, publisher and chief executive officer of ECM Publishers, Inc., announced Jan. 8 that Jeff Athmann, president and chief operating officer, has resigned effective Jan. 16, 2009. Athmann reportedly has accepted a leadership and ...
Legislators think sale of newspaper is ‘great news’ - New Britain Herald
HARTFORD — City and state officials representing Bristol and New Britain gathered Wednesday to herald Michael Schroeder, the incoming owner and publisher of five newspapers that had been threatened with closure by their current owner, the Journal ...
Time Warner slashes 2008 profits forecast - Financial Times
The gloom surrounding the media sector deepened further on Wednesday when Time Warner slashed its forecasts for 2008 profits and took a $25bn writedown on the value of its empire of old media properties, such as Time Inc magazines, and new media ...
U.S. 2008 planned layoffs most in 5 years: Challenger - Reuters
NEW YORK (Reuters) - Planned layoffs at U.S. firms eased in December from the previous month's seven-year high but they were up an astounding 275 percent annually as the year-old recession cut a huge swathe of destruction through job market. The ...
Monsanto 1Q profit doubles, outlook strong - Associated Press
ST. LOUIS (AP) -- Monsanto Co., the world's biggest seed maker, said Wednesday its fiscal first-quarter profit more than doubled on higher sales to Latin America, and raised its expectations for the year. Shares soared $12.94, or 17.7 percent, to ...
Website Publishing Information: - Addison Independent
The Addison Independent does not publish the complete content of the newspaper online. This site serves as a preview for full content of the newspaper as well as a community service. The full content of the newspaper is available by home delivery ...
ECM Publishers president Jeff Athmann resigns, accepts new position ... - Princeton Union Eagle
Julian Andersen, publisher and chief executive officer of ECM Publishers, Inc., announced Jan. 8 that Jeff Athmann, president and chief operating officer, has resigned effective Jan. 16, 2009. Athmann reportedly has accepted a leadership and ...
Little Princess Set to Rule in Spain - AWN Headline News
TV-Loonland has secured various deals within the Spanish territory for its animation series LITTLE PRINCESS, produced by The Illuminated Film Company. Free TV rights were licensed to TVE Spain and Cartoon Network Spain acquired the Pay TV rights for ...
Social Media: Citizen Publishers are Changing Society and Our Futures ... - PR Newswire
"Content Nation" Author John Blossom Sees a New Shape to Human Civilization Emerging and Outlines New Imperatives for Businesses and Societies Around the World WESTPORT, Conn., Jan. 8 /PRNewswire/ -- The explosion in electronic publishing by ...
Spanish Deals for Little Princess - World Screen News
MUNICH/LONDON, January 8: TV-Loonland has secured a number of deals across Spain for its animated series Little Princess , produced by The Illuminated Film Company. Free-TV rights for the series were licensed to TVE, while Cartoon Network Spain ...
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