"Legend: A lie that has attained the dignity of age."H. L. Mencken
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10 Chilling Ways To Lift-Up Your Sales!
1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business. 2. Multiply your marketing all over the internet by creating free bonuses for other business' products. ...
Ten Fatal Flaws Frequently Found from the Podium
1. No clear purpose for the presentation. What is the point and focus of the speech? 2. Not starting and stopping on time. Be flexible and be able to cut the talk short if asked. Be in control. 3. Not dressing appropriately. Always be a step above the ...
The Employee Publication: The Great Communicator
THE EMPLOYEE PUBLICATION: THE GREAT COMMUNICATORFive Tips for Creating a Successful Newsletter From the Experts at Drizen-Dohs Corporate CommunicationsCommunication is more essential than ever in today’s culture. From the global village to the global ...
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Which 5 'secrets' gain you an upper
hand over your competitors everytime?
It doesn't matter what race you're in or what you sell.
There're always going to be
competitions threatening your business,
especially if you're involved in a hot
market.
It's a catch-22 situation as such
markets are where you make the most
money in the first place.
Look at it this way, even your local
ice-cream seller has his, or her hands
full with competition.
Imagine doing business online where
prospects are faced with unlimited
alternatives besides yours.
You've got to outperform and beat your
own competitors, before you become the
beaten one.
Now I don't mean really going out there
with a baseball bat like a madman. Nor
do I advocate verbal 'bashing' which
seems to be a rage that'll never go
away.
There're far easier ways to deal with
your competition.
Read on then, here are 5 staggeringly
simple 'secrets' to winning the race
everytime.
--------------------------------------
Secret One : Building Your Own
"X-factor"
--------------------------------------
Customers are always looking for
something different and refreshing.
In a senario of ebook marketing, you
may very well be selling the exact
ebook as a thousand other resellers.
Ask yourself : what will make customers
buy yours?
In this example, you should create your
own branding and differentiation. For
instance, make more profits by :
- Repackaging ebooks into unique
packages
- Designing your own sales page for
uniqueness
- Offering truly exclusive bonuses
- Presenting more professionalism
- Serving up better customer service
Brand yourself, be different and be
bold. This is your "X-factor" advantage
which no competitor can copy.
it's uniquely YOU.
As my good friend John Colanzi will
say "stop promoting products and start
promoting you".
--------------------------------------
Secret Two : Become Friends
--------------------------------------
Secret number two out of "How To Make
Friends And Influence People".
Just kidding. But if you look at it in
this way, competitors are really the
perfect 'business partners'.
Think about it. Both of your businesses
are targeting the same kinds of
prospects.
So why not help each other?
Everyone wins by combining strengths.
The easiest method to do this is
through Joint Ventures, which can be
for anything you dream of.
My principle is simple : find close
competitiors and turn them into
partners.
Contact them personally and prospose
a joint venture deal :
- Simple link exchange
- Content exchange
- Ezine ad swaps
- Trading of products
- Endorsements
- Interviews
- Joint authorship of ebooks, etc.
The possibilities are limited
only by
your boldness and imagination.
--------------------------------------
Secret Three : Give To The World
--------------------------------------
This is not a big secret. No one likes
the hard-selling salesman.
No one enjoys being sold to and being
treated like another 'number on the
queue'.
On the other hand, everyone appreciates
help and useful Information.
They like to think they've made the
buying decision on their own will.
How do you use this to your advantage
on the internet?
By offering visitors quality
information that leads them to wanting
your product!
This may be in the form of web content,
ebooks or ecourses, and it's popularly
known as the "pre-selling" technique.
Not only does it increase your profits
like magic, it also heightens your
credibility and trustworthiness to the
customer.
I'd bet not many of your competitors
are giving their products away ;-)
Make it a goal to educate and inform
and the money will come automatically.
--------------------------------------
Secret Four : Be A Student For Life
--------------------------------------
Always continue learning and improving
to race ahead of your competitors.
Surf the web, participate in forums
and do research that relates to your
market. Learn skills to improve your
business.
For example, if you can't write good
copy, learn to do so.
If your new-found skill can lead to
better website conversion, and
eventually more sales, wouldn't you
want to learn it fast?
As the old saying goes "learning is
a lifelong experience".
What makes you think you can ignore
this in your business?
--------------------------------------
Secret Five : Create Your Own Market
--------------------------------------
The magic phrase is "Targeted
Diversification".
Expand CURRENT product into other
related products or services that your
market will need.
The key is to provide solutions to your
target market, that are complementary
to what you already offer.
Become a one-stop solution seller and
make backend more money from new and
existing customers.
For instance if you sell an ebook on
ezine publishing, consider expanding
into list hosting service or something
similar.
Remember the five principles above and
really use them in your life and
business. You'll beat your competitors
at any race in no time at all.
Wishing You Incredible Success,
Ewen Chia
About the Author
****************************************
Copyright (c) 2003 Ewen Chia
Web Marketing Exposed
- Finally, You Can Discover Web
Marketing Secrets, Tips And Resources
In Less Than 30 Seconds And Without A
Single Cent!
http://www.marketing-make-money.com
****************************************
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 Buyer comes forward to save Connecticut newspapers - New London Day
Hartford - Financially troubled Journal Register Co. has agreed to sell two of its daily newspapers in Connecticut, just two weeks before its deadline to shut down the publications. Michael E. Schroeder, a former newspaperman who worked at Newsday ...
Monsanto 1Q profit doubles, outlook strong - Associated Press
ST. LOUIS (AP) -- Monsanto Co., the world's biggest seed maker, said Wednesday its fiscal first-quarter profit more than doubled on higher sales to Latin America, and raised its expectations for the year. Shares soared $12.94, or 17.7 percent, to ...
Stocks Tumble As Time Warner, Intel, Alcoa Take Dive - Huffingtonpost.com
NEW YORK — A warning from tech giant Intel about poor business conditions and more evidence of rising unemployment left stocks with their biggest losses in a month Wednesday. The news upended some investors' hopes for a speedy economic recovery ...
ECM Publishers president Jeff Athmann resigns, accepts new position ... - Princeton Union Eagle
Julian Andersen, publisher and chief executive officer of ECM Publishers, Inc., announced Jan. 8 that Jeff Athmann, president and chief operating officer, has resigned effective Jan. 16, 2009. Athmann reportedly has accepted a leadership and ...
Little Princess Set to Rule in Spain - AWN Headline News
TV-Loonland has secured various deals within the Spanish territory for its animation series LITTLE PRINCESS, produced by The Illuminated Film Company. Free TV rights were licensed to TVE Spain and Cartoon Network Spain acquired the Pay TV rights for ...
Jeremiah Jones - Kingsport Times-News
Introducing new video tutorials to help you work with the new Times-News Online publishing functions. Short videos cover your free personal publishing tools that show you how to add articles, events, comments and more. Promote your business, promote ...
Sites with original content better for advertisers - Industry Standard
A report released today by the Online Publishing Association reveals that sites producing original content -- as opposed to aggregated or syndicated content -- may be more beneficial to advertisers. The report used Dynamic Logic MarketNorms data ...
Games Industry Pioneer Juan Montes Appointed As Antix Labs' Chairman - Newswiretoday.com
NewswireToday - /newswire/ - Reading, Berkshire, United Kingdom, 01/08/2009 - Juan Montes has joined Antix’s Board of Directors taking the role of Chairman alongside Francis Charig, the company’s Chief Executive . Juan Montes has extensive ...
Bank of America sells shares in Chinese bank; Google cuts temporary ... - Austin American-Statesman
BEIJING — Bank of America Corp. raised more money Wednesday to cope with U.S. economic turmoil by selling part of its stake in China Construction Bank Ltd., China's second-biggest commercial lender, for $2.8 billion. Bank of America sold 5.62 ...
Square brings Ubi games to Japan - Gamespot News
Final Fantasy factory hopes to "invigorate" home nation's flagging game market with exclusive publishing rights for French company's wares. With the Japanese gaming market sputtering in recent years, Square Enix has made it a top priority to expand ...
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