"Humor is reason gone mad."Groucho Marx
|
| |
NetBook Publishers....The Best Affiliate Program Ever! "What On Earth Do You Have To Do To Earn BIG Like The Internet's Top Marketers?" GET INSTANT FREE Access to Our Vast Warehouse Stocked With UNIQUE, EXCLUSIVE Digital Products, Resell Rights, Affiliate Minisites, Instant Merchant Facilities and Our ...
The Mediterranean Diet Affiliate Easy Link-Low Refund Rate & at 60% Return Let me start by saying this site gives its affiliates 50% of the sale. All you need to do is click on the highlighted area in the bio below (at the bottom of the page) and this will take you to my affiliate sign-up through clickbank, which is one of the ...
The Pros and Cons of Earning Money with Affiliate Programs "I don't have a product. I don't even have a product IDEA!"This is one of the most common concerns I hear from peopleinterested in starting a business on the Internet. It'sobvious that you need to sell either a product or a servicein order to make ...
|
|
|
| |
The Truth About Affiliate Programs
© 2002 Elena Fawkner
Affiliate programs are a brilliant idea. For the owner of the product, they're a way of recruiting a veritable army of salespeople to promote your product without having to pay them a dime unless and until they generate a sale. For the affiliate, they're a great way of earning extra cash from an existing, high-traffic website with virtually zero additional effort.
Only problem is, most affiliates don't HAVE an existing, high-traffic website and they're suckered into thinking that it's a simple matter of signing up for an affiliate program and "driving traffic" to the product owner's site using a uniquely-coded URL. Well, it IS that simple. And it isn't.
If you don't already have your own high-traffic website, how do you think you're going to drive traffic to the product owner's site in the hope of generating a sale?
Well, there are a few ways, actually. And all of them are going to cost you either time or money.
First off, you're going to have to spend money on advertising. How much? Well, consider this. Estimates vary but, roughly, only 2-4% of people who see your ad will actually click on your link. Of that 2-4%, only 1% or so of THEM will go on to buy. In addition, it takes, on average, 7 or 8 exposures to your ad before people will click on it. AND to achieve even these piddly numbers your market must be targeted in the first place. This is, as you can see, nothing but a numbers game. Pure and simple.
So what does all this mean to you, the advertiser without a website? Well, to start with you're going to want to advertise where a LOT of people are going to see your ad. But not just ANY people. People interested in the product you're wanting to sell - your target market. So this cuts out the free classifieds and FFAs. And it means you're going to have to spend advertising dollars.
Where do you go to advertise then? The most effective form of advertising is in ezines. Take mine, for example. At the time of writing, my subscriber database is around 14,000. Each week I run an ad for my own opportunity (in addition to running ads from other paying advertisers). I generally get about 500 click-throughs over the course of the 2 or 3 days following publication. That's a click-through rate of about 3.6%, about in line with the average.
If you were to pay to advertise in my ezine, it would cost you $70 for a single classified based on my $5 CPM ($5 per every 1,000 subscribers) pricing formula. This is not an uncommon formula for pricing ezine advertising. You're therefore paying around 14 cents per click. That's not bad.
Other than that, what can you do? Well, you can choose to spend time rather than money. An obvious choice considering what I've just said is to start your OWN ezine.
Build your own list and over time you will have a large subscriber database to put your ad in front of too ... and it won't cost you a dime. But this takes time and it takes work. It's taken me two and a half years to build a list of 14,000 subscribers. And it takes a few hours of work to put together the ezine itself including writing the feature article. Every week, week in, week out. Is it worth it? Absolutely.
And once you're publishing your own ezine, it's a simple enough matter to distribute your articles for other ezine publishers to run in their ezines. That 4 or 5 liner at the end telling readers who you are with a link to your website (or, if you don't have one, the website of the owner of the product you're selling) is effectively free advertising for you. Not all publishers accept article submissions though, so be sure to find out whether they do before submitting your articles to them.
But think about this. If you're doing all this work anyway, doesn't it make sense to create your OWN website (in addition to your ezine)? Sure it takes time and it takes work and it takes money (but not a lot - hosting fees can be pretty cheap if you know where to go). But once it's done and you're just in maintenance mode - adding fresh content every few days, uploading your latest ezine and maintaining your archives - your website does so much of the work for you. Generate a few hundred unique visitors a day and you can be getting the same click- through rate to your affiliate site *for nothing* that you were paying someone else 14 cents a click for. EVERY SINGLE DAY. 24/7/365.
So, this is the truth about affiliate programs. They're great if you're the product owner and they're great if you can link to your affiliate site from your own high-traffic site. But if you don't have your own site, you're going to have to buy traffic to your affiliate site - either with money, time or both. How many sales are you going to have to generate to earn enough commission to more than cover your time and costs and leave you with a profit?
Bottom line? Setting out to make money with affiliate programs before you have your own site in place is putting the cart before the horse. Yes, you want to make money and you want to do it quickly. But it just doesn't work that way. Not with affiliate programs, anyway. So adjust your expectations and do first steps first. It will be slow going to start. It will take you weeks to create a worthwhile site and then MONTHS to generate the kind of traffic you need. But if you take a long-term approach to your business and take the time now to lay the proper foundation, you'll reap the dividends for years to come.
------
** Reprinting of this article is welcome! ** This article may be freely reproduced provided that: (1) you include the following resource box; and (2) you only mail to a 100% opt-in list.
Here's the resource box to use if reprinting this article:
------
Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas for the work-from-home entrepreneur. http://www.ahbbo.com _______________________________________________________________
About the Author Elena Fawkner, a lawyer by training, has recently relocated to Los Angeles from her native Melbourne, Australia. Before her move, Elena worked full-time as a corporate lawyer in Australia and has been running "A Home-Based Business Online", her online business dedicated to work-from-home entrepreneurs, part-time since July 1999. Written By: Elena Fawkner
|
|
|
|
|
|
Retro programming joins WFLA’s digital offerings (BizJournals) WFLA-Channel 8 is replacing a national digital tier weather network with its own channel known as “8 Prime” that will feature reruns of classic programs such as “Leave it to Beaver” and “Kojak” as well as the NBC affiliate’s nightly news casts and other Media General Inc. programs. (MEG)
Rockwood Programs to Partner with Florida-Based Retail Agency Specializing in E&O Coverages (Business Wire via Yahoo! Finance) WILMINGTON, Del.----Rockwood Programs has partnered with Modern Insurance to establish a new subsidiary company. The new enterprise – named Modern Insurance Consultants, LLC – will focus on its core expertise of Errors and Omissions insurance for Insurance Agents, Insurance Companies, and Miscellaneous Professional Liability classes.
Hot Rods release first lap of promotions (OurSports Central) (Bowling Green, KY) - The Bowling Green Hot Rods, Class A affiliate of the Tampa Bay Rays, released the first installment of their 2009 promotional schedule on Monday.
Make Money Blogging - 4 Easy Steps (PIZZAHEROS) 1. Join an affiliate marketing program today. Join one thats free, one that you like and join an affiliate program offering products that are actually in demand. Affiliate marketing programs will pay you a commission to sell their products. Now I am assuming here you already have a blogger account.
Don’t Be an Eenie, Minie, Miny, Moe Affiliate Marketer! (PIZZAHEROS) Eenie, Minie, Miny, Moe, catch a Tiger by the toe. If he hollers, make him pay fifteen dollars every day! My mama told me to choose this very one!
Premier launches major 2009 exploration plans (CNW Group via Yahoo! Finance) PREMIER GOLD MINES LIMITED is pleased to provide an update of its 2009 exploration plans for its Northwestern Ontario projects. Major drill programs are planned for the Hardrock, Rahill-Bonanza, and PQ-North Properties.
Xy7.com Now Offers WAP Deals (PRWeb via Yahoo! News) Xy7.com, the leading provider of online marketing solutions, is proud to announce they are now the only affiliate network to have WAP deals for their mobile phone portal owners and publishers. They expect to announce 19 more, international and US, WAP deals at The Affiliate Summit conference January 11-13th 2009 In Las Vegas NV.
Urban League closes doors, lacks funding (9 News Denver) DENVER - The sign in front of the building on 39th Avenue still says "Urban League of Metropolitan Denver," but the three-story structure is empty. The Urban League moved out months ago.
NAM’s Holiday Project reaches over 7,000 people (Klein Sun) Northwest Assistance Ministries’ 2008 Holiday Project provided needy families with holiday food at Thanksgiving and in December, as well as gifts for children reaching more than 7,000 people thanks to the support of volunteers, individuals, congregations, organizations and area businesses.
2008: A year of Tradition and Pride (Danvers Herald) At the end of every year, it's a good time to reflect on those events that somehow shaped our lives, as well as the people around us. The Danvers citizenry watched with pride, as their neighbors continue to pursue pro hockey aspirations, Olympic glory as a gymnast, and pro football dreams. If that wasn't enough, a blast from the past cropped up to remind us all that it's really about ...
|