Affiliate Programs : Combine Email Marketing with Your Affiliate Programs The Right Way!

don't own the page, you
don't own the list, so as a result you are always starting over...each
and every time.

But...

If you had your own way to build your list and added your own
web site, then you have COMPLETE OWNERSHIP. Your list is
YOURS so if you quit a program not a problem, the bottom line
is that list (your baby) is going with you.

Now, don't go into panic mode and think that I am saying Affiliate
Programs are useless...That is NOT what I am saying. What I am
trying to get across to you is...YES participate in them, but work
smarter...not harder.

Doesn't that make sense to you?

Excellent, now about YOUR site...

Visitor's are looking for CONTENT...NOT a hard sales effort
being thrown at them. What are YOU more receptive to, someone
who provides you with good information so that you are better
able to make an informed decision. Or, someone who is trying to
hard sell you. If you go for the good information choice, then
what makes you think the rest of us are any different?

So, you have a site of your own. A site that is not an exact
replica of your affiliate page but one that is theme-based
with content that relates to your program(s). One that has
the opt in tools like a Report/eCourse or Subscription that
is building a good list for you.

Let me give you an example of what I mean.

Let's look at an Affiliate Program that sells leads. You make
a commission off of the lead packages you sell.

On YOUR SITE (not your affiliate page) you could have a
theme built around "leads." Your focus could cover:

1. How to generate your own leads,
2. What to look for when purchasing leads,
3. How to follow up with leads,
4. What to follow up with,
5. Teach someone the proper way to follow up...

Through your content you have taught your prospect everything
they need to know about leads. You have developed a trust with
them and by sharing this information you have become the "lead
expert" in their minds.

Wrapped within the content of your various information, of
course, your Reports/eCourses and maybe even a Subscription
to your newsletter... these are your tools for building your list.
Also built within your content you mention your affiliate program
in a non-threatening or hard sell way. In doing so, you now have
a prospect that is open to clicking to your affiliate page and
buying what you have to offer.

You even have the potential to add income streams. Looking at
the list above you could sign up for an autoresponder program,
because a prospect is going to need that…and who better to get
it than through you, right?

The main thing is, what started as one income stream (your
original Leads Program) has now developed into 2-3 income
streams.

And of course, let's not forget about YOUR LIST that follows
you wherever you go.

Does that make sense now???

By all means participate in Affiliate Programs, they are an
excellent source of commissions for you. But, market them
the right way, through your own site, where you can plug-in
opt in tools to build a list and build a relationship with ALL
your visitors and prospects.
About the author:

Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Imagine What You
Could Accomplish With a Marketing Coach in Your Back
Pocket! Take the test drive
http://www.profitspace.com/coach



Written By: Denise Ryder